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Verve CEO Stirratt’s First Priority: Sharpen Location Ad Message
April 22, 2015 — GeoMarketing As digital ad vet Nada Stirratt settles into her first week as CEO of location ad platform Verve Mobile, the first challenge she wants to address is the often muddled...
View ArticleFormer Acxiom Revenue Chief Lands CEO Role at Verve Mobile
April 21, 2015 — Ad Age Digital industry vet Nada Stirratt, most recently chief revenue officer and exec VP and Acxiom, has landed in a CEO role. Ms. Stirratt will serve as CEO of Verve Mobile, a...
View ArticleVerve’s New CEO: ‘Location Is The Sweet Spot Of Mobile Advertising’
April 21, 2015 –– AdExchanger Acxiom vet Nada Stirratt is looking to spread the good word about location-based advertising in her new role as CEO of Verve Mobile, announced Monday. “The last few years...
View ArticleVerve Mobile Taps Acxiom’s Stirratt As CEO
April 21, 2015 — MediaPost Former Acxiom Chief Revenue Officer Nada Stirratt is joining location-based mobile ad network Verve Mobile as CEO. She succeeds Tom MacIsaac. Stirratt, who will be based in...
View ArticleVerve Mobile Digital Ad Veteran Nada Stirratt Named CEO
April 20, 2015 — Geomarketing Location ad platform Verve Mobile has named Nada Stirratt, a widely respected, highly visible interactive ad executive who has led sales teams over the past decade at AOL...
View ArticleFormer Acxiom and Viacom Executive Nada Stirratt Tapped as CEO of Verve Mobile
April 20, 2015 — The Wall Street Journal Digital media veteran Nada Stirratt was named chief executive at Verve Mobile, a company that helps advertisers target ads to mobile devices based on a person’s...
View ArticleAyuda Launches 4 Programmatic Marketplaces For DOOH
March 13, 2015 — MediaPost Ayuda Media Systems, an out-of-home (OOH) ad company that created a billboard management system for buying and selling outdoor ad inventory online, this week announced it has...
View ArticleVerve Broadens West Coast Operations
March 11, 2015 — Geomarketing The wider adoption of geomarketing practices by west coast companies in the entertainment and automotive businesses has spurred Verve Mobile to expand its Los Angeles...
View ArticleBuilding On The Lessons Learned: Give Yourself A Head Start In Programmatic...
February 27, 2015 — ADOTAS For years we’ve heard “this year is the year of mobile.” Premature as that was in 2012, it’s safe to say that marketers have quietly reached mass adoption. In a natural...
View ArticleVerve Mobile Signs Up Major Broadcasters For White Label Location Ad Program
January 6, 2014 — GeoMarketing.com As mobile advertising and programmatic sales methods become more common, the television ad sales units under media giants Raycom Media, Meredith Corporation, and the...
View ArticleMobile wallets, smart coupons, and iBeacons: Verve Mobile acquires Fosbury
June 9, 2015 — VentureBeat Location, location, location. No, it’s not the old adage of real estate — it’s the new “last mile” of advertising. While e-commerce and m-commerce are growing fast,...
View ArticleNew Verve CEO: Mobile/Location Combo Will Continue to Increase in Importance
May 1, 2015 — Street Fight Mag In the past two years, mobile ad tech has gone from an immature testing ground to a battlefield with billions of dollars at stake. In this struggle, location data has...
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